Scott Durschlag

Web services have enormous promise, but not a single company today is yet fully tapping their potential. Indeed, early adopters are experimenting through carefully controlled pilots that take advantage of the evolutionary nature of the technology, and CIOs and IT organizations - fatigued by yet another "new new thing" - are adopting a show-me attitude that requires Web services companies to prove that their offering works...and will create measurable value. Nevertheless, in select verticals for specific applications, numerous innovative companies are already using Web services to execute real business processes with partners and deliver value to customers. These pioneering companies are gaining valuable experience, allowing them to create a new business architecture that will position them for long-term growth. Moving Beyond the First Phase So much has been written a... (more)